Buxton Adventure Festival
Integrated marketing and PR
Heason Events is an event organiser responsible for the Buxton Adventure Festival, as well as the Sheffield Adventure Film Festival and Cliffhanger, among others.
In November 2015, the Buxton Adventure Festival (BAF) switched from an annual event to a new, mini-festival format. This consists of ten smaller events spread throughout the year, each with its own headline speaker, support speaker, film and audiovisual presentation.
The event speakers are trailblazers in mountaineering, running, cycling, kayaking, climbing and a multitude of other adventurous activities. They each deliver talks to audiences of like-minded adventure seekers at the Buxton Opera House Pavilion Arts Centre, in the heart of the Peak District.
Heason Events brought Schofield Communications on board to promote the
new format and each of the individual events, which are roughly once a month, with breaks in July and December. This consisted of regular PR, organic social media activity, e-newsletter development, and copywriting services.
“We’ve worked with Sam for over a year now and the events are continuing to grow in popularity. Our social channels, particularly the Facebook page, get reach and interactions far beyond the size of our direct audience. We get regular articles in the press, competitions, newsletters and copywriting – all first class.”
Matt Heason, BAF Director
Key achievements:
-
56% increase in attendance for last three events over similar period last year
-
72% organic increase in Facebook page Likes over 12 months
-
Organic post reach of over 16,000 over the past 28 days
-
Organic post engagement of over 2,000 over the past 28 days
-
Launch of Buxton Adventure Festival Instagram channel.
